Marketing can create demand, sales can close deals, delivery can complete the work and finance can protect its controls. Local performance can improve while the economics of the whole system get worse.
Revenue crosses functions even when reporting does not. The useful question is whether the information collected in one part of the business helps the next part make a better decision.
More people and more specialised functions can add hidden cost between teams.
A business can improve a visible commercial metric while the economic result weakens.
The first step is a free 30-minute discovery call. I research the business before the call, then use the conversation to test that outside view with you and narrow down where the problem may sit.
No presentation to prepare. I do the homework first.